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With 97% of text messages being read within 4 minutes of
being received, SMS Marketing is
a powerful vehicle to promote your product or services to
your customers.
Make sure your message is relevant to the customers/prospects you are contacting. Identify your target market and tailor your messages.
Use personal details you hold on your database to engage with the recipient.
Ensure that it is clear what you want the recipient to do, and that it is easy for them to do it.
Keep your message content fresh and engaging, do not repeat send the same message over and over again.
Think about the optimum time (time and day of week) to send your message when it will be well received and of interest - use the scheduling feature to preset send times. Also think about how frequently you are contacting your contacts, don’t overdo it!
Keep your message clear and concise, you only have 160 characters to get across your communication.
Ensure recipients have “opted in” to receive your text message.
It is important that you check your message before sending it to your database. Send it to your mobile to ensure the content is correct and the text fits into one message (ie. less than 160 characters).
As with any promotion it is important that you understand the performance of your campaign, a test and learn approach is paramount to success.
It is important to manage your contacts. Key to this is: