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5 ways companies can utilise SMS to improve customer services

5 ways companies can utilise SMS to improve their customer services

Businesses have been a bit late to the SMS party. Just recently I started getting a lot more texts from companies I recently bought from - and to be honest - I don’t mind them...





How can the travel industry capitalise on summer spending

How can the travel industry capitalise on summer spending

Holiday season is in full swing for many of us now. Around 20% of people say they are splashing out more on holiday costs this year than they did last year, according to a Barclaycard survey...





Communicating with customers doesn't need to be like pulling teeth

Communicating with customers doesn't need to be like pulling teeth

Avoiding missed appointments and cancellations can sometimes feel like you’re pulling proverbial teeth. A lot of the time it ends up costing your practice a fair amount too. But the good news is… it’s manageable...





Getting the most from text marketing

Getting the most from text marketing

For many business owners, text marketing may be quite unfamiliar. Some may be completely new to it. Others may have dipped their toes in but never quite got round to developing a plan...





The greatest text marketing campaigns in history

The greatest text marketing campaigns in history

Modern marketers are now spending huge proportions of their budget on the latest pay-per-click campaigns and social media advertising without really knowing whether the returns will add up...





8 ways to create compelling texts that will increase business

8 ways to create compelling texts that will increase business

#1 Personalise your message - Adding the customer’s name can go a long way. In fact, you can integrate any field from your database into your messages to prevent them sounding...





16 creative new ways to use text marketing for business

16 creative new ways to use text marketing for business

Text marketing is growing continually. As the global population migrates towards mobile devices, there has never been a better time to use this channel to market your business...





10 simple rules for effective SMS/text marketing campaigns

10 simple rules for effective SMS/text marketing campaigns

1. Targeting - Make sure your message is relevant to the customers/prospects you are contacting. Identify your target market and tailor your messages...





58% of UK adults text message at least once a day. (Source Ofcom)

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